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Alexander Chernev. Philip Kotler
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![By Philip Kotler - Principles of Marketing (16th Edition) (16th Edition) (2015-01-24) [Hardcover] - Prentice Hall](https://m.media-amazon.com/images/I/51aldxGKV4L._SL160_.jpg "By Philip Kotler - Principles of Marketing (16th Edition) (16th Edition) (2015-01-24) [Hardcover] - Prentice Hall")
![Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong - Prentice Hall](https://m.media-amazon.com/images/I/415YXBiWOfL._SL160_.jpg "Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong - Prentice Hall")
