Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb - Joseph Dominick, Student, Paperback

McGraw-Hill Publishing Company

Release Date 5/28/2004
ISBN-13 9780072974959 | 978-0-07-297495-9
ISBN 0072974958 | 0-07-297495-8
Format Paperback
Author(s) Joseph Dominick
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

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