Marketing Strategies for Growth in Uncertain Times - Magrath, Allan J., Hardcover

McGraw-Hill/Contemporary

Release Date 2/1/1995
ISBN-13 9780844233239 | 978-0-8442-3323-9
ISBN 0844233234 | 0-8442-3323-4
Format Hardcover
Author(s) Magrath, Allan J. Knudsen, Anne Rutiglaino, Anthony
Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions. And it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.

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