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Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism) - Shirley Biagi, Illustrated, Paperback

Cengage Learning
  • Release Date   4/3/2012
  • ISBN-13   9781111835293 | 978-1-111-83529-3
  • ISBN   1111835292 | 1-111-83529-2
  • Edition   10
  • Binding   Paperback
  • Author(s)   Shirley Biagi
  • Popular and proven teaching tools include "Media/Impact: People," "Media/Impact: Culture," "Media/Impact: World," "Media/Impact: Ethics," and "Media/Impact: Audience" boxes that explore important topics through primary sources and real-life examples. a detailed media history timeline. a marginal glossary of important terms in the text. and a directory of media sources combined with a concise guide to media research and Internet resources.
  • An emphasis on the mass media as a business helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television and the Internet. All statistics are graphically illustrated to promote easy understanding. Industry projections and historical context are highlighted throughout to illuminate the big picture of media past, present, and future.
  • The text includes up-to-date coverage of current trends and technology affecting these dynamic and rapidly evolving industries, including digital delivery, media industry consolidation, personalized media, mobile media, and the interplay between mass media and today's culture.
  • A full suite of digital resources, available online, includes CourseMate with Ebook featuring interactive TimeFrames, podcasts, student study questions, media career guide, the book's Media Information Guide, and web links to outside media resources.
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