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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition - Keller, Kevin, Hardcover
Pearson
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ISBN-13
9780132664257 | 978-0-13-266425-7
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ISBN
0132664259 | 0-13-266425-9
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Format
Hardcover
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Author(s)
Keller, Kevin
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Pages: 608, Edition: 4th, Hardcover, Pearson
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