B-to-B Electronic Marketplaces: Successful Introduction in the Chemical Industry (Business-to-Business-Marketing) - Evi Hartmann, Paperback

Deutscher Universitätsverlag

Release Date 4/30/2013
ISBN-13 9783824477685 |
ISBN 3824477688 |
Format Paperback
Author(s) Evi Hartmann
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

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