Hospitality and Tourism Marketing: A global perspective - Maria Rellie B. Kalacas, Paperback

Society Publishing

Release Date 11/1/2019
ISBN-13 9781774072639 | 978-1-77407-263-9
ISBN 1774072637 | 1-77407-263-7
Format Paperback
Author(s) Maria Rellie B. Kalacas
Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.

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