Managerial Economics: Applications, Strategies and Tactics (Upper Level Economics Titles) - McGuigan, Moyer, Harris, 13th Edition, Hardcover
9781285420929 | 978-1-285-42092-9
1285420926 | 1-285-42092-6
McGuigan, Moyer, Harris
James R. McGuigan
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.