FindersCheapers Home Page Home    About us
FindersCheapers Home Page
Follow Us for the Latest Coupons & Deals: Facebook Twitter
Auto Baby Bluetooth Speakers Clothing Combo Kits Home Laser Printers Textbooks Tools Toys Running Shoes Sports Video Projectors Watches
Find it Cheaper

Marketing Management: The Big Picture - Christie L. Nordhielm, Paperback

John Wiley & Sons Inc
  • Release Date   1/7/2014
  • ISBN-13   9781118014554 | 978-1-118-01455-4
  • ISBN   1118014553 | 1-118-01455-3
  • Format   Paperback
  • Author(s)   Christie L. Nordhielm
  • Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making. Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to “practice” outside the classroom as well-- finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework.  Properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. Perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning.
Comparing 9781118014554 prices
Got an opinion on this product? Review it!
Your Rating:
one star rating two star rating three star rating four star rating five star rating
Not Rated
Your Review:
FindersCheapers strives to maintain the accuracy of product and pricing information displayed on our site, but we do not guarantee the accuracy of the information. If there is a pricing, coupon, or other information discrepancy between FindersCheapers and a merchant's site then the information on the merchant's site will apply. FindersCheapers cannot be held liable for any actions taken based on the information provided and FindersCheapers shall not be held responsible for any loss or damage resulting from business conducted with companies listed on FindersCheapers. FindersCheapers receives compensation from all merchants whose products are displayed. Refer to our Conditions of Use and About Us pages for complete details. To report a pricing error, click here.
Conditions of Use Privacy Notice About Us Copyright 2020