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9781118014554

Marketing Management: The Big Picture - Christie L. Nordhielm, Paperback

Wiley
  • Release Date   1/7/2014
  • ISBN-13   9781118014554 | 978-1-118-01455-4
  • ISBN   1118014553 | 1-118-01455-3
  • Format   Paperback
  • Author(s)   Christie L. Nordhielm
  • Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
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