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![Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong - Prentice Hall](https://m.media-amazon.com/images/I/415YXBiWOfL._SL160_.jpg "Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong - Prentice Hall")