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Advertising Excellence (MCGRAW HILL SERIES IN MARKETING) - Courtland L. Bovee, Thill, Dovel and Wood, Hardback

McGraw-Hill Publishing Company
  • ISBN-13   9780070068476 | 978-0-07-006847-6
  • ISBN   007006847X | 0-07-006847-X
  • Format   Hardback
  • Author(s)   Courtland L. Bovee, Thill, Dovel and Wood Courtland L. Bovee
  • This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising. audience analysis and buyer behaviour. art direction. print media. and intercultural advertising.
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