Crisis Communications Text and Student Workbook, Academic Package - Kathleen Fearn-Banks, Paperback
9780415891974 | 978-0-415-89197-4
0415891973 | 0-415-89197-3
This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis communications, crisis management, and public relations case studies courses.