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9780078023187

ENTREPRENEURSHIP: The Art, Science, and Process for Success - Paperback

MCGRAW HILL
  • Release Date   2/9/2015
  • ISBN-13   9780078023187 | 978-0-07-802318-7
  • ISBN   0078023181 | 0-07-802318-1
  • Format   Paperback
  • Note: This is a standalone book. Does not include access card Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
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