Hospitality Sales & Marketing - James R. Abbey, 3rd Edition, Paperback

American Hotel & Lodging Educational Institute

Release Date 7/1/1998
ISBN-13 9780866121750 | 978-0-86612-175-0
ISBN 0866121757 | 0-86612-175-7
Format Paperback
Author(s) James R. Abbey
The third edition of Hospitality Sales And Marketing includes new material on a number of topics: partnership marketing and strategic alliances, branding, the extended-stay market, Internet, fax, CD-Rom use, database marketing, assigning account responsibility, catering promotions, and timesharing, to name a few. It also contains many features to help students. Each chapter begins with an outline and competencies and ends with review questions, a glossary of key terms, a list of relevant Internet sites, and a review quiz.

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