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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Keller, Kevin Lane, Paperback
Pearson
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ISBN-13
9781292314969 | 978-1-292-31496-9
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ISBN
1292314966 | 1-292-31496-6
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Format
Paperback
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Author(s)
Keller, Kevin Lane
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Pages: 600, Edition: 5, Paperback, Pearson
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